Our purpose
Reform Dance Solutions is an eco-friendly dance shoe and dancewear company that prioritizes sustainability, innovative materials, and superior performance to reduce wasted textiles, and materials coming from the dance community.
Through the Re/New initiative, all worn-out dance shoes and activewear get recycled to be produced and manufactured into something new. Our mission is to reduce the waste coming out of the dance industry.
Inside Box
Inside Box Dieline
Outside Box
Outside Box Dieline
Side Box with Sticker
Tap Shoe Packaging
Re/Verb540 Tap Shoes are built to perform—and built with purpose. Made from recycled materials, these high-performance shoes are designed with sustainability at their core. Each pair comes in eco-conscious packaging that reflects our mission to reshape the future of dancewear.
On the side of every box, you'll see a promise: for every purchase, we plant a tree. It’s not just a shoe—it’s a step forward. You’ll also find a call to action for our Re/New initiative, encouraging dancers to return their well-loved gear so we can recycle, reimagine, and give them a new life.
Reform dance solutions app
Sustainability, simplified. The Reform Dance Solutions app makes it easier than ever to submit your Re/New orders, shop sustainable dancewear, and access high-quality essentials—all at your fingertips. Designed for dancers, built for the planet.
Designed and created using Figma
Not just shoes
Dancers need items that they can use in the studio, while still being sustainable. Reform Dance Solutions provides dancers with eco-friendly activewear, and other essential materials for rehearsals. Items like bags, muscle rollers, knee and foot supports, toe pads, and water bottles, are just a few of the items outside of shoes and activewear that Reform Dance Solutions produces in a sustainable, eco-friendly way.
Embroidered Reform Crewneck
Embroidered Pointe Shoe Mesh Bag
graphic Assets, icons, and patterns
Each asset is hand-drawn digitally, using a textured brush to give the assets a more organic feel. I used a color blocking style, where assets are either blocked with two distinct colors, or are filled in with up to six colors to give more dimension to an object to make it stand out. These were used on packaging, stickers, and within the UI design for the app.
The icons drawn specifically for the app are highlighted in blue, these icons are line art icons, to match the lines within the dance notation assets and patterns.
The icons drawn specifically for the app are highlighted in blue, these icons are line art icons, to match the lines within the dance notation assets and patterns.
Earth
Sapling
Sprout
Heart
Emphasis Sprouts
Tap Shoes
UI Assets
Patterns
These graphics and patterns are inspired by Beauchamp–Feuillet dance notation—a system developed in the late 17th century to visually record baroque dance steps. Each symbol mapped out footwork and movement patterns, turning choreography into a beautiful, codified language.
Stickers and taglines
These stickers are made to use on packaging, and to promote Reform, in a bold and simple way. The first sticker is used to seal the packaging while it is being shipped, and the second is a classic shoe-size sticker that provides all of the information about the shoes.
The taglines "sustainability in every step," "remade to last," and "I help reform the world!" were developed for this project, as a way to highlight the positive impacts of recycled dance wear. Not only are the products sustainable and good for the environment, but they are durable, and heighten performance quality.
The taglines "sustainability in every step," "remade to last," and "I help reform the world!" were developed for this project, as a way to highlight the positive impacts of recycled dance wear. Not only are the products sustainable and good for the environment, but they are durable, and heighten performance quality.
Package Seal
Shoe Informative Package Sticker
Tagline Promotional Sticker
Tagline Promotional Sticker
Tagline Promotional Sticker
Re/New Promotional Sticker
Promotional Sticker
Reform Loves Earth Promotional Sticker
Re/New Promotional Sticker
Promotional Sticker
Most of my old turning shoes from growing up!
Why Reform dance solutions?
I grew up dancing competitively, and I always saw how much waste comes out of the dance industry from a young age. My teammates and I would go through turning shoes very quickly, causing us to wear-through up to eight pairs in a season. I always thought there could be a better solution for the amount of shoe waste in the industry.
When it came time to decide what I wanted to do for my senior Capstone project at RIT, I knew that this was something that I was very passionate about. My goal for this project was to highlight how sustainability can be used to enhance performance, and that there should be a place for all types of dance shoes to be recycled and given a new life.
The dance industry is a multi-billion dollar industry, with great amounts of harmful waste practices. This project was my way of telling the community that I love, that there can be better ways to produce things for dancers.
When it came time to decide what I wanted to do for my senior Capstone project at RIT, I knew that this was something that I was very passionate about. My goal for this project was to highlight how sustainability can be used to enhance performance, and that there should be a place for all types of dance shoes to be recycled and given a new life.
The dance industry is a multi-billion dollar industry, with great amounts of harmful waste practices. This project was my way of telling the community that I love, that there can be better ways to produce things for dancers.
