My first time visiting the Museum of Fine Arts in Boston, seeing paintings by Monet (my favorite painter)!
Summer 2022
Hello! My name is Alena Arthur, I am an Undergraduate Graphic Design student, with a Minor in Advertising and Public Relations at Rochester Institute of Technology. I grew up with a drive for art and design, I am so grateful to be able to pursue my dreams as a graphic designer.
As a Graphic Design Student, my studies have taught me a wide
range of skills. In just four years I have gained proficiency in brand identity/application, color theory, typography, iconography, social media graphics, packaging design, UX/UI, motion graphics, web design and prototyping in Figma, poster design, editorial design, screen printing, calligraphy, and much more.
range of skills. In just four years I have gained proficiency in brand identity/application, color theory, typography, iconography, social media graphics, packaging design, UX/UI, motion graphics, web design and prototyping in Figma, poster design, editorial design, screen printing, calligraphy, and much more.
Within the industry, I am interested in brand identity, and social media graphics. I strongly believe in the importance of having a solid brand identity, that is unique and fitting to the brand. I do not design for the client, I design for the consumers who are actually interacting with the product or service at hand; my job is to make their experience with the brand easy and understandable, while still catching the eyes of consumers.
In the summer of 2024, I worked as a Graphic Design Intern at GE Vernova, collaborating with the Senior Creative Marketing Director to design digital and print materials, including posters, fliers, and office content. I created custom iconography for storytelling needs and contributed to the Social Media and Communications Committee, designing three posts for @gevernovalp and providing feedback on others. My initiative and leadership earned me an Impact Award, making this experience both rewarding and impactful.
I’m thrilled to serve as Secretary on the Executive Board for RIT’s Vis Viva Dance Company this year! I've been dancing competitively since I was seven, which led to incredible opportunities—like earning RIT’s highest Performing Arts Scholarship. Dance has always been my creative outlet, and being part of Vis Viva, a student-run dance club open to all levels, is a perfect fit. As Secretary, I collaborate with six other E-Board members to engage over 100 dancers. Last year, I was on the Company Choreography Committee, choreographing around 12 dances—it was an amazing experience!
In the Summer of 2023, I was a Graphic Design Intern for AARP National – Membership Lifecycle Management. Over 12 weeks, I worked closely with Graphics Lead Christian Hurst, and the Design Director to create digital ads for social media, banners, microsites, AARP.org, and more. A key project was the 2023 Labor Day Campaign, where I helped conceptualize and develop multiple variations before finalizing its identity. I also collaborated with Channel Leads, updated creative assets, and took on cross-department projects. This experience deepened my industry knowledge, from corporate testing to brand guidelines. Grateful to AARP for an incredible opportunity!
During the 2023-2024 school year, I was participating as a Social Media Coordinator for RIT Graphic Design Club. As part of this position, I led the Social Media Team in coming up with our rebrand. I was one of three Social Media Coordinators, not including the Social Media Manager. The coordinators are responsible for creating assets for social media and print. My job as a coordinator was to create a majority of our social media graphics posted on @gdclub_rit, which can also be found in my "GD Club Work" Highlight on my Instagram, @alenaartdesign. I have had so much fun with the position, it is exciting to see what I create for each post, since it is different every time!
I’m thrilled to serve as Secretary on the Executive Board for RIT’s Vis Viva Dance Company this year! I've been dancing competitively since I was seven, which led to incredible opportunities—like earning RIT’s highest Performing Arts Scholarship. Dance has always been my creative outlet, and being part of Vis Viva, a student-run dance club open to all levels, is a perfect fit. As Secretary, I collaborate with six other E-Board members to engage over 100 dancers. Last year, I was on the Company Choreography Committee, choreographing around 12 dances—it was an amazing experience!
In the Summer of 2023, I was a Graphic Design Intern for AARP National – Membership Lifecycle Management. Over 12 weeks, I worked closely with Graphics Lead Christian Hurst, and the Design Director to create digital ads for social media, banners, microsites, AARP.org, and more. A key project was the 2023 Labor Day Campaign, where I helped conceptualize and develop multiple variations before finalizing its identity. I also collaborated with Channel Leads, updated creative assets, and took on cross-department projects. This experience deepened my industry knowledge, from corporate testing to brand guidelines. Grateful to AARP for an incredible opportunity!
During the 2023-2024 school year, I was participating as a Social Media Coordinator for RIT Graphic Design Club. As part of this position, I led the Social Media Team in coming up with our rebrand. I was one of three Social Media Coordinators, not including the Social Media Manager. The coordinators are responsible for creating assets for social media and print. My job as a coordinator was to create a majority of our social media graphics posted on @gdclub_rit, which can also be found in my "GD Club Work" Highlight on my Instagram, @alenaartdesign. I have had so much fun with the position, it is exciting to see what I create for each post, since it is different every time!
I was born for this.
